You: Beiguang Zine

You is an unofficial for-profit fan project featuring the characters Beidou and Ningguang from the mobile game Genshin Impact. The project consisted of 60+ contributors, and about a year to complete. The project included 2 books that feature illustrations and written pieces, and merchandise such as (but not limited to) prints, keychains, notepads, and washi tape.

I was in charge of brand identity, various social media graphic templates, layout design and miscellaneous merchandise.

Follow the twitter for updates on the project: @BeiguangZine